Full title: Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts by Keith E. Melder. Published in Washington, D.C. by Smithsonian Institution Press in 1992. Softcover, 212 pages, illustrated.
Traces the material culture of American presidential campaigns, including banners, buttons, posters, ribbons, boxes, bumper stickers, fliers, campaign novelties, and broadcast-era imagery.
Includes a foreword by Roger Kennedy, a prologue by Ralph E. Becker, and chapters on campaign imagery, campaign devices, nineteenth-century campaigning, women in campaign appeals, television-era campaigning, and American presidential candidates from 1789 to 1988.
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