"We Can Do It!" Magnet
The magnet: Taken from the American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. Read more about the design below.
The magnet is printed on a thin, flexible die-cut magnet.
Size: 3" x 3.87"
Pictured together with the "She's a WOW" magnet.
This item is also available in a cookie cutter.
Find other items from our World War II-era collection, including a "History Nerd" shirt with a WWII soldier, "She's a WOW" crewneck shirt, "She's a WOW" v-neck shirt, sticker and magnet, and a "WOW insignia" shirt and sticker.
Browse our entire collection of stickers, magnets, bookmarks, and patch.
The history of the Women Ordnance Workers insignia
"In 1942, Westinghouse Company's War Production Coordinating Committee created a series of posters to encourage support for the war effort. One of these posters became the 'We Can Do It' poster. This image was based on a United Press International wire service photograph taken of Ann Arbor, Michigan, factory worker Geraldine Hoff who worked as a metal-stamping machine operator. In later years, this image would be associated with the Rosie the Riveter legend, however this image only appeared for a few weeks to Westinghouse employees in the Midwest in 1943. An Ordnance Department Women Ordnance Worker (WOW) bandana is clearly visible on her head. This image has largely replaced the Norman Rockwell's image of Rosie the Riveter. . . .
The "Rosie the Riveter" movement is credited with helping push the number of working women to 20,000,000 during four years of war, a 57 percent jump from 1940. About 300,000 women were employed in War Department activities in November 1943. The WOW bandanna became a well-known symbol of the 85,000 women who worked directly for the Ordnance Department. . . .
From an advertisement in the July-August 1943 issue of Army Ordnance:
"... and she wears the WOW bandanna. Water Repellent. Washable. Dust Proof. The "WOW" Bandanna, designed in accordance with U.S. Army specification, is an attractive, safe, and unifying head covering to identify Women Ordnance Workers. About 27" square, it is available either in Ordnance red with white Ordnance insignia, or in white with red Ordnance insignia. Every woman in your plant will want one--it's a "WOW" for morale! $3.75 per dozen, net F.O.B., New York. Manufactured under authorization from the Army Ordnance Department. We invite your inquiry. BRIAN FABRICS CORPORATION, 1441 BROADWAY, NEW YORK CITY."
Source: US Army
The history of the symbol
"The Shell and Flame (a.k.a. Flaming Bomb) has been used by European armies for several centuries before adoption by the U.S. Army. In fact, it is still used by many countries in Western Europe, i.e. the Grenadier Guards in Britain. The insignia represents not a bomb, but an iron hand grenade with a powder charge and a fuse which had to be lit before throwing.
The Shell and Flame is considered the oldest branch insignia in the U.S. Army. The use of the Shell and Flame by the Ordnance Branch dates back to 1832. It was also used by the Artillery Branch until 1834 when the Artillery branch adopted the crossed-cannons as its branch insignia.
The Shell and Flame continued to be used by a wide variety of Army organizations, not just the Ordnance branch, until 1851when the new 1851 Uniform Regulations dictated the Ordnance Branch would be the sole users of the Shell and Flame."
Source: US Army
We try to ship orders within three business days of receiving them. This applies to in-stock items. Framed items or items requiring personalization may take up to two weeks longer.
We close for a week over Independence Day and Christmas. A notice will appear at the top of every page of the site in advance of this closure.
We ship most orders via USPS, so if the post office is closed, we won't be shipping orders that day.
If you need to receive your order by a certain date, such as to give as a gift or have for a trip, we recommend ordering at least two weeks in advance, especially if you are use USPS shipping.
If you're looking for reliable, on-time deliveries, we strongly suggest upgrading to "UPS 3 Business Day Select Shipping."
- When fulfillment takes longer, such as around the Christmas holidays, we'll put up an announcement in the site and will list recommended shipping deadlines below.
- If an item is out of stock, we will contact you.
- If one of your items is an advance order, that will be noted on the product page along with an estimate of when it will ship. If that estimated date changes, the product page will be updated.
Charges for shipping to destinations in the United States and to APO, DPO, and FPO addresses
- Free shipping
- On stickers, magnets, decals, patches, static clings, and individual button pins.
US Postal Service shipping - The least expensive, though also less reliable than UPS. We strong recommend selecting UPS (details below), especially during November and December.
$4.95 for shirts, caps, unframed prints and posters, bracelets, lapel pins, pendants, button packs.
Regardless of the number of items you order, the shipping price is still fixed at $4.95. Our flat rate shipping means you can add another t-shirt, cap, or book for no additional shipping charge.
$7.95 for hooded and crewneck sweatshirts, mugs, and blankets.
- UPS 3 Business Day Select
- $11.95 for shirts, caps, unframed prints and posters, bracelets, lapel pins, pendants, button packs.
$14.95 for hooded and crewneck sweatshirts, mugs, and blankets.
- UPS Overnight (Next Business Day Delivery)
- Contact us at 469-233-7712
Charges for shipping to destinations outside the United States
Limited to US Postal Service International Service only.
- Canada and Mexico
- $18.00 for shirts, caps, unframed prints and posters, bracelets, lapel pins, pendants, button packs.
$24.00 for hooded and crewneck sweatshirts, mugs, and blankets.
- Rest of the World
- Rates starts at $65.00.
Additional charges for all destinations
Some large, heavy items may have an additional shipping charge. If that's the case, it will be noted on the product page.
All designs are copyrighted by The History List
All designs are copyrighted by The History List
All designs are copyrighted by The History List and the History Nerd text and design on t-shirts is a registered trademark. If you see a knock off, please let me know.
Your purchases support our mission to engage people with local history and to support historic sites and history organizations across the country.