Skip to product information
1 of 2

The History List

"She's a W.O.W." Magnet

Regular price $ 4.99 USD
Regular price Sale price $ 4.99 USD
Sale Sold out

The magnet: From the famous 1942 propoganda poster by Adolph Treidler that encouraged women to take up jobs during WWII. Read more about the design below.

The magnet is printed on a thin, flexible die-cut magnet.

Size: 2.92" x 4"

Pictured together with the "We Can Do It!" Magnet.

This design is also available in "She's a WOW" crewneck shirtWomen's v-neck shirt in vintage red and a sticker.

Browse our entire collection of stickers, magnets, bookmarks, and patch.

 


The history of the Women Ordnance Workers insignia

"In 1942, Westinghouse Company's War Production Coordinating Committee created a series of posters to encourage support for the war effort. One of these posters became the 'We Can Do It' poster. This image was based on a United Press International wire service photograph taken of Ann Arbor, Michigan, factory worker Geraldine Hoff who worked as a metal-stamping machine operator. In later years, this image would be associated with the Rosie the Riveter legend, however this image only appeared for a few weeks to Westinghouse employees in the Midwest in 1943. An Ordnance Department Women Ordnance Worker (WOW) bandana is clearly visible on her head. This image has largely replaced the Norman Rockwell's image of Rosie the Riveter. . . .

The "Rosie the Riveter" movement is credited with helping push the number of working women to 20,000,000 during four years of war, a 57 percent jump from 1940. About 300,000 women were employed in War Department activities in November 1943. The WOW bandanna became a well-known symbol of the 85,000 women who worked directly for the Ordnance Department. . . .

From an advertisement in the July-August 1943 issue of Army Ordnance:

"... and she wears the WOW bandanna. Water Repellent. Washable. Dust Proof. The "WOW" Bandanna, designed in accordance with U.S. Army specification, is an attractive, safe, and unifying head covering to identify Women Ordnance Workers. About 27" square, it is available either in Ordnance red with white Ordnance insignia, or in white with red Ordnance insignia. Every woman in your plant will want one--it's a "WOW" for morale! $3.75 per dozen, net F.O.B., New York. Manufactured under authorization from the Army Ordnance Department. We invite your inquiry. BRIAN FABRICS CORPORATION, 1441 BROADWAY, NEW YORK CITY."

Source: US Army

She's a WOW poster

The history of the symbol

"The Shell and Flame (a.k.a. Flaming Bomb) has been used by European armies for several centuries before adoption by the U.S. Army. In fact, it is still used by many countries in Western Europe, i.e. the Grenadier Guards in Britain. The insignia represents not a bomb, but an iron hand grenade with a powder charge and a fuse which had to be lit before throwing.

The Shell and Flame is considered the oldest branch insignia in the U.S. Army. The use of the Shell and Flame by the Ordnance Branch dates back to 1832. It was also used by the Artillery Branch until 1834 when the Artillery branch adopted the crossed-cannons as its branch insignia.

The Shell and Flame continued to be used by a wide variety of Army organizations, not just the Ordnance branch, until 1851when the new 1851 Uniform Regulations dictated the Ordnance Branch would be the sole users of the Shell and Flame."

Source: US Army

Shipping

 

Timing: We try to ship orders within three business days of receiving them.

If you need to receive your order by a certain date, such as to give as a gift or have for a trip, we recommend ordering at least weeks in advance, especially if you are use USPS shipping. 

If you're looking for a reliable and on-time deliveries, we strongly suggest upgrading to the "UPS 3 Business Day Select Shipping."

  • When it's longer, such as around the Christmas holidays, we'll put up an announcement in the site and will list recommended shipping deadlines below.
  • If an item is out of stock, we will contact you.
  • If one of your items is an advance order, that will be noted on the product page along with an estimate of when it will ship. If that estimated date changes, the product page will be updated.

 

    Domestic shipping charges:

    • Free shipping
      • On stickers, magnets, decals, patches, static clings, and individual button pins.

    • US Postal Service shipping - The least expensive, though also less reliable than UPS. We strong recommend selected UPS (below), especially during November and December.

      • $4.95 for Shirts, long sleeved shirts, v-necks, tank tops, prints, posters, bracelets, lapel pins, pendant, and button packs.

        Regardless of the number of items you order, the shipping price is still fixed at $4.95. Our flat rate shipping means you can add another t-shirt, cap, or book for no additional shipping charge.

      • $7.95 for Woven blanket, hooded and crewneck sweatshirts, and mugs.

    • UPS 3 Business Day Select - We strongly recommend using UPS, especially in November and December.
    UPS's normal (non-holiday) delivery guarantee is by the end of the third business day.  See the UPS site for details.
      • $11.95 for Shirts, long sleeved shirts, v-necks, tank tops, prints, posters, bracelets, lapel pins, pendant, and button packs.

      • $14.95 for Woven blanket, hooded and crewneck sweatshirts, and mugs.

    • UPS Overnight (Next Business Day Delivery)

      • $44.95 for Shirts, long sleeved shirts, v-necks, tank tops, prints, posters, bracelets, lapel pins, pendant, and button packs.

      • $49.95 for Woven blanket, hooded and crewneck sweatshirts, and mugs.

    International shipping: Limited to US Postal Service International Service only.

    • Canada and Mexico

      • $18.00 for Shirts, long sleeved shirts, v-necks, tank tops, prints, posters, bracelets, lapel pins, pendant, and button packs.

      • $24.00 for Woven blanket, hooded sweatshirts, and mugs. 

    • Rest of the World

      • Rates starts at $65.00

    Note: Some large, heavy items may have an additional shipping charge.  If that's the case, it will be noted on the product page.

      All designs are copyrighted by The History List

      All designs are copyrighted by The History List and the History Nerd text and design on t-shirts is a registered trademark. If you see a knock off, please let me know.

      Mission

      Your purchases support our mission to engage people with local history and to support historic sites and history organizations across the country.

      Customer Reviews

      No reviews yet
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
        ["History buff","History lover","History student","History teacher","Small items","US Army","White","World War II","WOW","WWII"]